Tips for Writing Blogs for your Business
Adding a blog to your business website is a brilliant way to connect with your customers and also adds strength to your brand.
Following are some really helpful tips to get your first blog off and running. Follow these are you will become a master at content marketing which is one of the best things you can be doing in the online digital space for your business.
1. Think about the title of your blog and make sure it’s very relevant to the article.
I know this may sound like a no brainer but a lot of people will not think about the title and how it relates to the blog. For the sake of a good example of a well written title, see what I have done for this blog. It’s relevant as well as eye catching. Basically, the perfect title.
Overlooking the power of a blog title is a big no-no. It impacts on how a blog post is found in the search engine. The first thing a potential reader looks at is the title. You need a long tail keyword headline that draws readers in and indicates what the post is about. Long tail key words consist of longer phrases that internet users enter in search engines in order to find out more specific information. Good ways to attract readers’ attention are to use action verbs and questions.
2. Your customers are your readers so write for them
Writing a blog for your business is completely different to a personal blog. In other words, IT IS NOT ABOUT YOU!!! Your business blog is about your business and your customers – would you believe! Always remember that the people who are going to read your blog are customers, and potential customers, so write for them. Your blog posts should aim to answer any possible questions they may have and deliver new insights into your industry.
3. Write anywhere between 500 & 2500 words.
I see a lot of blogs that are just a few paragraphs which simply does not cut it. If you intend you article to be informative, there must be some substance to it.
4. Plan and create constructive content
Providing your readers with valuable content is key to a successful business blog. It’s a way of establishing your business website as a leading authority in your industry. Writing about what you know is the easiest way to write.
5. Blog little but often
Blog posts are not essays, so keep them short and sweet. People online are more likely to scan website content so it’s important to make every single word count. As a guide, aim between 250 and 500 words per post. This is just a guideline and not a rule. If it takes you 1000 words or more to get a message across to your readers (just like this post) that’s absolutely fine. In terms of how often, the best practise is to blog at a consistency you believe you can maintain – once a week is good. Set a day to upload the post and stick to it. Search engines like new content and the more frequently you update your blog and website the higher your rankings.
6. Try to link between blog articles.
If there is a relationship between your blog content and another page within your site link them through an active hyper link. Only do 1-2 links per site. The benefit of linking is strictly for SEO purposes. If this sounds difficult and you feel as though you might need some help with this, you will probably need to call a digital agency like us at Hopping Mad Designs.
7. Get the team involved
8. Be visual, try to break the copy up with a few relevant images.
A simple technique to turn potential readers into actual readers is to provide images. Photos, graphs, infographics and videos have the power to communicate in a different, more instant, way than words. Images draw an audience in and provide an additional point of interest to your posts.
9. Analyse your BLOG performance
Use a web stats tool such as Google Analytics to measure your website’s performance. It’s free and is quick to install. You can use it to monitor how your blog’s performance is doing and get an idea of the ways people are finding your blog and what posts are the most popular. From all that information you can judge what’s been a success and how you can improve your future blog posts.