Essential Tips for Improving Your Web Design
Within 5 seconds of landing on your website, can your visitors determine what your company does?
Your website should clearly communicate with your audience what you do and why you do it.
A high bounce rate is a definite red flag that there's something seriously wrong with your website. There's a big possibility that you're not conveying the right message or the message is different from the product or service you provide.
1. Have a Plan
Don't just start designing your website. To ensure that your website is effectively meeting the needs of your visitors you need to map out your customers journey from the first time they visit your website to the moment they become a customer.
What pages are they going to view, content they're going to read and what offers are they going to convert on? Understanding that information will help you design a site that helps push leads down the sales funnel.
You want to design your website for the next step not the final step. It's all about answering the right questions in the right order. This might be where context comes into play. Take what you already know about your current customers and how they went from a visitor to a customer to map out your strategy.
2. Include Social Share and Follow Buttons
Make it easy for your audience and visitors to follow and share your content. The only way is to include on every page of your website. And by every page I mean your homepage, landing pages, blog articles, and marketing emails.
3. Implement Calls-to-Action
Once your visitors land on your site do they know what to do next? They won't know what pages to view or actions to take if you don't provide them with some sort of direction.
Tell them to click here for more information, download our sample GamePlan, request an assessment, watch the video, see all inbound marketing services, see pricing are examples of various actions your visitors can take upon visiting your site.
Your objective should be to create a good user experience. When designing your website, navigation is key.
There's nothing worse than a site where you cannot find anything. It's important to ensure that your visitors can easily find what they're looking for. You know it's bad when your visitors have to look through your site map.
5. Mobile Optimization
Don't forget about optimizing your site for mobile. Consider implementing a responsive design. An impressive 80.5% of website visitors are accessing websites through mobile phones.
It's all about tailoring your site to fit the needs and wants of your visitors. You might want to ask yourself, why would someone access my site on mobile? What things would they look for?
When accessing a site on mobile, most visitors are looking for an address, blog, hours of operation, and etc.
6. Get Found
It's all about getting found. Your site should be search friendly. With that point you should develop an SEO strategy that takes into consideration the search terms your audience would search for to find your product or service.
Develop a strategy that includes creating content that's relevant to the needs of your visitors. Videos, blog articles and ebooks are all forms of content that will drive visitors to your site.